Condobolin Argus Article | Vintage Aisle

It was another exciting week for Vintage Aisle last week, with the first article on Vintage Aisle published in the local Condobolin Argus newspaper! A talented and local Argus journalist visited the recently updated Vintage Aisle studio in Condobolin NSW and wrote the story of how Vintage Aisle came to be, where it might be headed and a bit about vintage bridal trends that Vintage Aisle is exploring and offering to brides in Central West NSW, and all over the world online. See the story below and some snaps of the story in print.   Condobolin Vintage Aisle article

Still in its infancy and already internationally recognised, Chloe Biggs’ Vintage Aisle is much more than a sideline interest of the savvy online businesswoman.

A far cry from her ‘day job’ as a geologist, Chloe’s vintage wedding dress business was inspired by her own difficulty in finding the vintage dress of her dreams for her March 2013 wedding. “There were limited collections online, and there was nowhere nearby I could even look,” explained Chloe of her experience. “In the end, I bought a new dress and worked with a seamstress

[here in Condobolin] to give it a more vintage feel.” Soon after returning from her honeymoon, Chloe utilised her new husband, Steve’s skill set as a web page designer, in helping her to create a business unique to the Central West. Making contacts throughout Australia and globally, Chloe scoured the world for vintage gowns, building a sublime collection focused on the lace and tulle trends which are making a resurgence. Now with an assortment of nearly 80 dresses, Chloe has a dress to suit every bride, and will happily arrange for alterations to be made, working closely with brides to ensure their dress is the perfect fit for their special day. “I always wanted to be a dress designer when I was little,” admitted Chloe, explaining the creativity she injects into each piece to modernise them. “Steve sacrificed a room [in our house] to give me a space where brides can come and try on their gowns; I also go and visit brides with their dresses – every time we go to Sydney, I have a car full of gowns!” Working with pieces dating back to the 1950s, Chloe attributes the return of the modest, classic vintage lines partly to online social media image sharing site, Pinterest, and also to the wedding of Catherine Middleton to Prince William in 2011. “She is definitely a huge reason [this look is back in],” explained Chloe. “She had a really unique dress…. With long sleeves, and wasn’t too exposed. “For me, ‘vintage’ means lace, beading, a little bit over the top… the dresses exude femininity.” In addition to gowns, Chloe’s Vintage Aisle collection also features a range of tea-length dresses, as well as unique veils and accessories such as purses and gloves. Excited for the opportunities he unique business poses, Chloe is investigating broadening her market to cater to debutantes, as well as – in the long term future – getting involved further with the wedding industry. For now, Chloe is eager to share her collection with clients, both locally and out-of-town, and can be contacted through the Vintage Aisle website, www.vintageaisle.com.au, which has a catalogue of her whole collection, as well as through social media sites Facebook and Pinterest, which Chloe uses both for inspiration and business.